I had the privilege of spearheading the design direction for the digital campaign of Giannis Antetokounmpo's Freak 4 Nike shoe! Picture a visual realm where the kinetic essence of "fast forward" mirrors Giannis's extraordinary skills, setting the tone for the entire campaign.

This dynamic concept materialized through the swift strokes of my brush pen and hand ✍, giving life to a myriad of lettering proposals until we honed in on the perfect final product. The fast trace lettering became the heartbeat of the campaign, capturing the essence of Giannis's unparalleled athleticism.

For the vibrant color illustrations that adorned the rest of the campaign, we collaborated with the talented team at "I love Dust," adding an extra layer of creativity and flair to this exhilarating project.